SUMMARY

Project Background

For three years I worked as the Graphic Designer and Social Media Specialist at the Dental Spa in Lakeridge, Virginia. While there I was given the opportunity to manage the company’s brand and coordinate publications. Through my efforts, I increased the brand’s presence and awareness by strong and consistent brand identity in all market materials online and off. I designed interactive physical and digital graphics that kept customers engaged. This resulted in successfully increasing patient numbers and a 142% follower interaction on the company’s social media.

ROLE: Graphic Designer, Social Media Specialist

TOOLS: InDesign, Photoshop

DATE: December 2015 - August 2018

DESIGN

Posters

The Dental Spa was located within a busy shopping market square that attracted a lot of foot and car traffic. A lot of the new patients that come into the office had seen the Dental Spa shop while going to the grocery store, bakery, or other retailers in the area. To capitalize on the office’s location, I designed eye catching posters to hang in the glass lobby windows for passersby.

DESIGN

Postcards/Coupons

To increase marketing services to current and old patients I developed postcards that included coupons. Patients would bring in their postcard for their service, which allowed us to see how affective the campaign was. The campaign helped patients who hadn’t been to the dentist in awhile to come back into the office for their check ups. The coupons convinced them to do further work and use their dental insurance before the end of the year.

DESIGN

Flyers

Designed, printed, and distributed flyers to extend promotional sales of the office.

DESIGN

Magazine Ads

To reach more members in the community, I designed service ads that ranged from 1/8 of a page to full page designs and went into InsideNoVa magazine, bridal magazines, church programs, sorority programs, and more. This helped in expanding the patient range and we had customers from all over Northern Virginia come in.

DESIGN

“I Heart” Campaign

To help patients feel more involved with the practice, I came up with an interactive campaign that would request patients take a photo with their favorite practitioner. I designed and printed fun signs that patients could hold while getting their photo taken. These photos were shared on the company’s social pages, with the patients permission, and increased interaction with customers online.

DESIGN

Social Media Posting

Through every marketing campaign we had, I ensured to expand it to our social pages. Below you will see campaigns such as “Ask Your Hygienist” and “Introducing The Dental Spa” where we showcased our employees to customers. Social media was a perfect way to interact with the office’s patients and collect feedback.